Waffle Cut Orkla Foods

With the constant competition in the potato chip market sector, it was especially important to show the Waffle Chips in a visually impactful, appetizing, modern and innovative way, highlighting the unique waffle-cut, powerfully conveying the flavour and creating a new sense of the trend. Images were fully hand-drawn, taking into account flexography printing, which is a lot more rudimentary and may not reveal the intended shading and volume transitions.