You are what you read Diena

Newspaper Diena, as part of their quality content subscription campaign, wanted to encourage readers to ponder over the polluted modern media environment, its poor quality content, as well as its effects on people's minds. Question yourself as to what it is you are reading, and what it imprints on your subconscious… The campaign posters "You are what you read!” were created for the centrefold of the newspaper, with a small infographic guide at the bottom of the page to invite readers to take action - stick it on a mobile message board or cut a template and paint it on a t-shirt. This campaign was also an interactive photo contest, where readers that sent in photos with their message boards and/or wearing their t-shirts could win a years subscription to the paper.